"Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine of Iaşi
- Service: Concept, packaging design, graphic design, illustration.
About the project
The luckiest medicinal and aromatic plants ripen under the healing rays of the Moldavian sun. Their dauntless growth on the "Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine’s extensive fields is overseen by experienced and renowned academic teams. From the moment they are planted into the cosy soil and all the way to the welcoming tea mugs, these tiny and beautiful natural miracles are showered with all the care in the world.
We rolled up our sleeves also, in order to dress the teas up in the most adorable new outfits that would protect them from the ”tantrums” their surroundings could throw. We gifted them with custom made illustrations in order to emphasize the unique way in which each of them benefits the health of both body and mind. This way, all the worries regarding the human health would find their comfort in the shielding arms of Mother Nature (Natura, the female character we created). After that, we glazed the packaging with lovely colours and opted for reusable containers, so that the refill would come in handy and to bring you even one step closer to our earthly mission: to care for the environment.
Please feel free to wear out your mugs and strengthen your bodies, the teas can travel all over the country or the world. Let’s drink to health!
